Conducting a brand audit is often perceived as a huge, time-consuming undertaking – not to mention the anxiety of not knowing what you’re going to uncover during the audit and the fear of discovering that your brand has gone off the rails. And so the project gets pushed to the back burner.
The problem is that no company can afford to take the eyes off its brand. As with most marketing endeavors, the question isn’t whether you should or shouldn’t, but how to make the most out of your brand audit. Purchase our DIY Brand Audit Workbook today!